Rachael Cook
Founder, Creative Foundry Co.
About
I Turn Operational Cost Centers Into Revenue-Generating Teams
20+ years in revenue operations. 13 of them at Comcast, running $50M+ in GTM systems, enablement, and platform strategy. Now I help companies build the operations infrastructure that drives growth.
Connect on LinkedInMy Story
I’ve spent 20+ years building and running revenue operations. Thirteen of those were at Comcast, where I owned GTM systems, enablement programs, and platform strategy across operations north of $50M. I’ve managed eight-figure program budgets, directed cross-functional teams alongside 20+ person engineering orgs, and built the systems that Sales, Marketing, and Client Services teams relied on to hit their numbers.
I also know what it’s like on the other side. I’ve inherited the undocumented CRM nobody trusts. I’ve sat in pipeline reviews where the data was wrong and everyone knew it. I’ve been the person duct-taping workflows together because the original implementation didn’t account for how the team actually works.
I started Creative Foundry Co. because I kept seeing the same gap from the outside: companies investing in the right tools but not getting the return, because nobody connected strategy to implementation. I close that gap. I come in at whatever level you need: assessing your current state, designing the strategy, or getting into the tools and building it myself. Usually it’s some combination of all three.
What Drives Every Engagement
Turning Operational Cost Centers Into Revenue-Generating Teams
At Comcast, I built the operating models, KPI frameworks, and business justification structures that repositioned our Customer Acquisition function from a cost center to a revenue contributor, validated at the board level. That shift in how leadership viewed the team changed everything about how it was funded, staffed, and prioritized.
That same thinking is what I bring to every client. If your ops function is treated as overhead, that’s the first thing we’re going to work on changing.
Who This Is For
Growing companies where operations is still reactive
You have tools — maybe good ones — but they’re not connected. Reporting is manual. Handoffs break. Your ops team spends more time firefighting than building. Leadership sees operations as a cost, not a driver.
Teams that have outgrown their current systems
What worked at 20 people doesn’t work at 80. You need workflows, automation, and structure, but you don’t have the bandwidth or expertise in-house to build it right.
Organizations that tried a tool implementation and it didn’t stick
Someone configured the platform but didn’t design the process around it. Adoption stalled. The team went back to spreadsheets. You need someone who understands that the tool is only 30% of the solution.
How Engagements Work
Three ways to work together, depending on where you are and what you need.
1–3 Weeks
Strategic Assessment
I audit your current workflows, tech stack, and team processes and deliver a prioritized roadmap. You get a clear picture of what’s working, what’s broken, and what to fix first. Good for teams that need direction before committing to a full build.
4–12 Weeks
Implementation
I design and build the system end to end: platform configuration, workflow design, automation rules, dashboards, integrations, and role-specific training documentation. This is the full build. I get into Salesforce, Asana, HubSpot, Zapier, or whatever your stack is, and do the work.
Monthly Retainer
Ongoing Advisory
For clients who have the build in place but want a strategic partner as things evolve. Monthly check-ins, system refinements, and someone to pressure-test decisions against before you commit resources.
Most engagements start with a free discovery call. No pitch, no proposal. I want to understand your situation and whether I’m the right fit before either of us commits time.
In Practice
See How It Works in the Real World
Read the full WideFoc.us case study: a dedicated social media agency that went from coordination chaos to a fully automated content production workflow, without buying a single new tool.
Background
13 years at Comcast
Four progressively senior roles, from Marketing Manager to VP. Built a unified Salesforce revenue engine (Sales Cloud, Marketing Cloud, Data Cloud, CPQ) across a $50M+ operation. Designed and deployed the iLEAD enablement program that drove 3.6x conversion lift across seven regions. Authored the company’s first enterprise data dictionary and governance framework.
Led AI strategy for GTM including predictive lead scoring and LLM-enabled personalization. Managed technology strategy and vendor governance across $15M+ in annual budget and 40+ enterprise contracts. President’s Club winner. Hall of Fame award. Promoted five times.
Founded TechGuardian360™
An AI-powered SaaS platform protecting older adults and their families from scams, fraud, and digital threats. I own product strategy, GTM architecture, revenue model design, and enablement materials from scratch.
Education
J.D., University of Denver Sturm College of Law
BA Business Communications, Colorado State University
BA Graphic Design, Colorado State University
Let’s Figure Out If This Is a Fit
Tell me what you’re dealing with. If I can help, I’ll tell you how. If I’m not the right person for it, I’ll tell you that too.