What Is Revenue Operations?
RevOps aligns your sales, marketing, and customer success teams around shared systems, data, and processes. Instead of each team running tools in isolation, RevOps connects them into a single operating model so nothing falls through the cracks.
The Cost of Getting It Wrong
Every misrouted lead, every missed handoff, every pipeline report leadership doesn’t trust: that’s revenue leaking out of your operation. The longer these gaps go unaddressed, the more they compound. Forrester estimates that B2B companies lose up to 38% of revenue when sales and marketing aren’t aligned. Companies with poor alignment see a 4% annual revenue decline, while their aligned competitors grow 20% year over year. And only 8% of companies report strong alignment between their teams. That gap is where revenue goes to die.
The Upside Is Just as Real
Companies that invest in RevOps see measurable returns:
- •3x faster revenue growth (Forrester)
- •36% higher revenue growth (Boston Consulting Group)
- •28% improvement in profitability (BCG)
- •71% better stock performance (BCG)
Sources: Forrester, Boston Consulting Group
RevOps Scales With You
Startup
The systems you choose now will either scale with you or become expensive technical debt. Getting it right early costs a fraction of fixing it later.
Growth
What worked with a small team is breaking. Reporting is manual, leads slip through, customer data lives in three places. Your systems need to match your complexity.
Scale-up
You have the tools but they aren’t working together. Configuration debt, conflicting automations, teams maintaining systems instead of using them.
Enterprise
Operations becomes a strategic function. KPI frameworks, governance, cross-functional accountability, and data leadership actually trusts.
If You’re Trying to Hit a Revenue Target
RevOps is how you get there. It connects your sales, marketing, and customer success systems so leads don’t leak, handoffs don’t break, and your forecast actually reflects reality. Whether you’re trying to close a funding round, scale past a growth plateau, or simply stop losing revenue to broken processes, RevOps gives you the infrastructure to do it.
Beyond Operations
When you sell your company, you’re not just selling customers and revenue. You’re selling your processes. Documented, repeatable operations are a valuation multiplier. RevOps builds that into your business from day one.
For your team, it means less firefighting and more focus. Clear ownership, automated handoffs, and systems that actually work reduce frustration and give people confidence that nothing falls through the cracks when they step away.
Whether you’re a founder building for scale, a leader focused on eliminating revenue leakage, or a team exhausted from duct-taping broken processes instead of doing real work: are your operations generating revenue and growing your business, or just keeping the lights on?
Sound Familiar?
If any of these resonate, you’re not alone and we can help.
CRM Chaos
Your CRM is a dumping ground of bad data, duplicate records, and abandoned deals. No one trusts the numbers.
Missed Handoffs
Leads fall through the cracks between marketing and sales. No one knows who owns what — or when.
Forecast Fog
Every pipeline review is a guess. Leadership can’t trust the numbers, and reps aren’t held accountable.
Tool Overload
You’ve invested in a dozen tools that don’t talk to each other. Your team works around the tech, not with it.
What We Do
End-to-End RevOps Consulting
From strategy to execution, we partner with your team to build a revenue operations foundation built for scale.
Revenue Strategy
Align sales, marketing, and customer success around a unified revenue strategy that drives predictable growth.
Process Optimization
Identify bottlenecks and inefficiencies in your revenue processes and redesign them for maximum throughput.
GTM Alignment
Break down silos between go-to-market teams and build the cross-functional alignment that converts pipeline to revenue.
Data & Analytics
Build the reporting frameworks and dashboards that give leadership clear, actionable visibility into revenue performance.
Stop Losing Revenue to Broken Operations
Misaligned teams, manual processes, and disconnected tools are silently costing you pipeline and deals. We help you fix the foundation so your revenue engine actually works.
Why Work With Us
The Creative Foundry Difference
Operator-Led Consulting
We’ve been in your seat. Our approach comes from years of hands-on experience running sales, marketing, and operations teams, rather than from a textbook.
End-to-End Expertise
From strategy and process design to CRM optimization and automation, we cover the full RevOps spectrum under one roof.
Platform Certified
Deep expertise across Revenue and GTM platforms, operations tools, integration and analytics infrastructure, and AI-driven automation frameworks.
Built for Growth-Stage Companies
We specialize in helping companies that have outgrown their scrappy early systems but aren’t ready for a full-time RevOps team.
Frequently Asked
Revenue Operations Questions, Answered
Straight answers to the questions we hear most often from founders and growth-stage leaders.
People. Process. Technology.
We help your organization evolve to ensure your people, process, and technology are working for you, not against you.
People
Align your teams around shared goals, clear roles, and accountability.
Process
Design workflows that scale, eliminate bottlenecks, and drive consistency.
Technology
Optimize your stack so tools work together, not in silos.
Tools & Platforms We Work With
We work with the tools you already have.
With over 40,000 tools spanning sales, marketing, service, billing, and operations — and hundreds more launching every month — no team can evaluate them all. We stay on top of what’s emerging so you don’t have to, helping you build a tech stack that actually works together and drives revenue.
CRM & Revenue Management
Systems of record that power your pipeline, forecasting, and customer lifecycle from first touch to renewal.
Salesforce, HubSpot, Microsoft Dynamics, Zoho & more
Marketing Automation & Demand Gen
Campaign execution, lead nurturing, ABM, and the platforms that turn awareness into qualified pipeline.
Marketo, Pardot, Mailchimp, ActiveCampaign, Brevo & more
Sales Engagement & Enablement
Outreach sequencing, content management, conversation intelligence, and coaching tools that help reps close.
Salesloft, Outreach, Gong, Seismic, Highspot & more
Revenue Intelligence & Forecasting
Pipeline visibility, deal inspection, and predictive analytics that give leadership confidence in the number.
Clari, Gong, 6sense, People.ai, InsightSquared & more
CPQ, Billing & Subscription Management
Quoting, pricing, invoicing, usage-based billing, and revenue recognition across every deal structure.
Salesforce CPQ, DealHub, Zuora, Chargebee, Stripe Billing & more
Customer Success & Service
Onboarding, health scoring, support ticketing, and retention platforms that protect and grow existing revenue.
Gainsight, Zendesk, Intercom, Medallia, Freshdesk & more
Social Media Marketing & Management
Publishing, scheduling, listening, community management, and analytics across every major social platform.
Hootsuite, Sprout Social, Buffer, Later, Brandwatch & more
Data, Integration & Enrichment
iPaaS, APIs, data warehouses, enrichment providers, and the connective tissue that makes your stack work as one.
MuleSoft, Workato, Zapier, ZoomInfo, Snowflake, Clay & more
Analytics & Business Intelligence
Dashboards, reporting, data visualization, and planning tools that turn raw data into decisions.
Tableau, Power BI, Looker, Domo, Google Analytics & more
AI & Automation
Workflow automation, predictive scoring, AI-driven personalization, and the emerging tools reshaping every category above.
Amotions AI, Auxia, Eikona, Power Automate, Make & more
OUR APPLICATIONS
We Also Build Technology
Beyond consulting, Creative Foundry builds and invests in digital products that empower people — from fraud protection to smart home and vehicle management.
Ready to Transform Your Revenue Operations?
Let’s talk about where you are today and where you want to be.